Retail isn´t the only industry with growing mobile web activity - the travel sector is experiencing a mobile surge as well. The latest research from The Nielsen Co. shows more consumers are turning to travel mobile sites and apps to access information, book flights and hotel rooms, and rent cars anytime, anywhere.
Travelocity leads the pack, with 1.263 million unique monthly visitors in October, according to Nielsen. That’s up a sizable 32.3% from 955,000 in October 2008. Expedia was close behind, with 1.258 million visitors in October, up only 4.7% from the same period the previous year.
Read the full story at http://www.hotelmarketing.com/index.php/content/article/mobile_flying_high_in_the_online_travel_industry/