VentureBeat includes Kayak in its list of products that are going to be making the biggest waves in 2010, and views the company as a perfect acquistion target for Google.
Kayak, a travel search engine, has done quite well despite lack of a TV marketing campaign so far (it just launched such a campaign) and has grown primarily through search engine marketing and word of mouth. It’s rumored to be going public anytime soon, and even if it doesn’t, it’s a good target for acquisition by Google. Here’s why:
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_good_target_for_acquisition_by_google_says_venturebeat/