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Hotels - You're Losing to Shatner and a Gnome

12/09/2009| 11:11:53 AM| 中文

The major hotel companies need to rethink their online strategy to stay competitive against smarter, savvier OTAs.

There’s a constant struggle bubbling just below the surface in the hospitality business, a push-pull relationship of strange bedfellows that sometimes becomes quite cross. Recently that tenuous partnership was frayed, causing some of those bubbles to pop loudly enough for the entire business to hear. That’s because the relationship between the major hotel brands and Online Travel Agencies (OTAs) is not always symbiotic.

See the full story at http://www.hotelinteractive.com/article.aspx?articleid=15600
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