Google’s move to acquire AdMob, which serves targeted advertising on mobile devices, coupled with a new Sabre survey on mobile services, punctuate the direction of travel advertising.
It’s standard practice these days for online advertisers and their networks to serve consumers with behavioral advertising when people surf from website to website. Your cookie data, with the personally identifiable information deleted, is a material asset.
See the full story at http://www.tnooz.com/2009/11/10/mobile/google-sabre-see-mobile-ads-as-a-moveable-feast/
