U.S. online travel agencies (OTAs) have lost share of online bookings to suppliers over the past few years. However, data from PhoCusWright’s Online Traffic and Conversion Report shows OTAs still represent the largest category of online travel as measured by monthly unique visitors. According to the study, conducted in partnership with Compete, OTAs reached just under 50 million visitors in June 2009—placing them well ahead of airlines, the next largest travel category.
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