Research released this week reveals 53% of British online adults say that they are now conducting more transactions online than they did in the past due to the current economic climate, with the ability to compare products and prices cited by 74% of these as the main reason.
However, the 2009 Survey of Online Consumer Behaviour, conducted by Harris Interactive and commissioned by Tealeaf, finds businesses are failing to fully capitalise on this, with 77% of online adults who have conducted an online transaction in the past year saying they have experienced problems when doing so. 46% of these advised they would abandon the transaction as a result, with 40% saying they would switch to an online or offline competitor. In the British retail sector alone, a potential £11.2bn of revenue could be affected by website issues.
Read the full story at: http://www.hotelmarketing.com/index.php/content/article/despite_economic_climate_more_consumers_purchase_online/