American Airlines is getting downright social as it launches Black Atlas, a community website where African-American travelers can “explore stories, reviews, travel tips, videos and photos as seen through the eyes of black travelers” — and also book some AA flights.
The airline is set to roll out more functionality for the website in about a week, around Oct. 15.
It is great that American, like other airlines including British Airways with its MetroTwin initiative, see some value in social media. American already has community websites for women, gays and lesbians, and business travelers.
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