Start-up YourTour got its day in the Techcrunch sun today. It was ´originally developed for tourism businesses´, but owner deciZium has secured partnerships with Lonely Planet and Booking.com to develop a consumer-facing version.
The tool puts together a bookable independent tour on the fly, with promising customisation options - sliders to change the proportion of attraction types, plus the option to play with budget and number of travellers.
And it´s all fine as long as by ´tour´ you mean ´fly-drive´ - there are no options for flights or train travel. Booking is hotel-only (i.e. no car hire). And it´s France-only.
Those limitations aside it does a decent job. I tested it on something I´ve done myself, a pre-Christmas drive around Amiens in Picardy.
It came back with the attractions I´d expect, but the absence of the Amiens Christmas market suggests it doesn´t do seasonal attractions or special events, which is a pity.
Presumably the deal with Lonely Planet means that YourTour can add other countries with relative ease (plus cash), but it remains to be seen how much investment this consumer version will get - according to Techcrunch and the YourTour about page, deciZium will prioritize its white-label proposition.
One question: given the focus on driving tours and hotel booking, should deciZium be worried that there is now a deal in place between the AA and Expedia Affiliate Network?