What are the pros and cons of creating a link on the hotel website to the customer reviews page of the hotel on TripAdvisor and displaying TripAdvisor reviews directly on the hotel website via the TripAdvisor Review Widget.
We have always recommended against both of these options.
See the full story at www.hotelmarketing.com/index.php/content/article/tripadvisor_on_your_hotel_website_good_or_bad/
