42% of those aged 65 and above are travelling, may it be internationally or domestically, found the preliminary results of a new report from the ADAC Reisemonitor 2009 survey.
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Wednesday, 15 July 2009: While the 14 to 49 age group is the major target group of marketers, a new report has found that by 2020, every other vacationer will be over 50 years old, and advertisers will have to pay notice.
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