Published: 30 Jan 2009: Cheapflights has reportedly appointed VCCP Search as its first global search agency.
According to mad.co.uk, Cheapflights has appointed the agency to help it consolidate its position in the online travel market ahead of planned international growth beyond its UK, US, Canadian and German operations.
VCCP Search already works with the brand as its UK search agency. It will now be responsible for managing Cheapflights´ global account too.
Chris Cuddy, CEO, Cheapflights, said, "In 2009 we´re launching in new countries and again in 2010, so we have to constantly evaluate how traffic providers, such as a search agency, can help us in initially local and potentially global capacities."
The appointment coincides with the launch of Cheapflights´ first affiliate activity to focus on performance-based marketing in a bid to build brand awareness. The company appointed performance marketing network TradeDoubler recently to manage its affiliate strategy. Affiliates can use components of Cheapflights´ booking engine on their own sites, added the report.