Published: 27 Jan 2009: lastminute.com has signed up low cost airline bmibaby to its white label and affiliate Partner Network programme.
The deal sees lastminute.com build a customised white label hotel solution for bmibaby to sell the OTA´s entire portfolio of 80,000 worldwide hotels inventory through www.bmibaby.com.
In the near future the deal will be expanded into dynamic packaging, using bmibaby´s flight programme as well as offering lastminute.com´s leading lifestyle product, including theatre tickets, restaurant booking and experiences. This is the first time that lastminute.com will offer lifestyle products via the company´s whitelabel programme.
lastminute.com vice president distribution and business development Vic Darvey said: "bmibaby´s approach, together with our market leading merchandising capabilities, will allow us to see significant growth in this sector and we aim to build a leading hotels programme for bmibaby focusing on personalisation and relevance at point of sale."
bmibaby commercial director Julian Car said apart from offering hotels throughout Europe on the airline´s website, in addition immediate access will be given to TripAdvisor reviews and opinions, ensuring everyone can review their accommodation choices.
The Partner Network sees lastminute.com wholesaling Sabre´s complete hotel inventory – which consists of 40,000 hotels from its global distribution system and a further 40,000 merchant rate properties from Travelocity and lastminute.com.
