Breaking news, 21 Oct 2008: SOUTHLAKE, TX – Carriers in Asia-Pacific see revenue growth as one of the greatest challenges as they grapple with implementing innovative merchandising strategies that can help increase revenues.
A survey of airlines across the globe, released by Sabre Airline Solutions Consulting, shows that despite widespread marketplace discussion regarding the importance of generating ancillary revenues, the majority of carriers have made little progress toward innovative merchandising strategies like bundling and unbundling airfares to help increase airline revenues.
According to the survey, airlines cite a number of reasons for the lack of progress, including the perception that merchandising is too difficult to put into operations, as well as concerns about consumer rejection or brand impact of the various merchandising options.
