Monday, 8 September 2008: Tony Tyler, Cathay Pacific CEO, recently noted that while fuel costs have dropped, they are still hurting the aviation industry as oil continues to sit at relatively high prices.
Fuel has now dropped below US$110 a barrel, dipping from its high of US$147 a barrel, with Grade A jetfuel even dipping to US$142.2 billion a barrel.
“The oil price is still higher than the average in the first half of the year although it’s come off a very high peak,” said Mr Tyler at a recent press conference.
“We’d like to see the trend continue, and to see fuel prices go as low as possible.”
Cathay has been undertaking aggressive growth plans even during this period of high fuel prices, and this respite from record highs has been much appreciated.
But passenger numbers still haven’t been able to prop up fuel price costs, which has seen the carrier turn its eye to the passenger “experience”, heralding the launch of a new campaign.
Including print and online media adds, the ‘Experience’ campaign has already seen Cathay update its website, to now include more interactive clips, with tours of the planes as well as being able to interact with the different cabins, as well as a ‘meet the flight attendants’ section.
