Online hotel booking specialist Hotelopia has added "Trust Advantage" hotel reviews to its website.
The hotel reviews will be fed into the ´hotel information pages´, to assist those seeking more information about the hotel before they book.
According to Hotelopia, by logging onto www.hotelopia.co.uk and checking the hotel information, customers will begin to see reviews for hotels they are interested in booking. Unlike some other websites which have the facility open to anyone to review a hotel online, all reviews added to Hotelopia are exclusively from customers who have booked and stayed at the property.
Sotiris Damianos, Director of Sales & Marketing, Hotelopia said: "Our hotel reviews are a breath of fresh air to customers as they offer a real Trust Advantage since they can only be submitted by persons who have actually booked the hotel unlike other sites which are not as effective in controlling this and are prone to influence from individuals submitting reviews with particular interests."
"Our customers can be confident that the vital reassurance we offer in all aspects of our service - such as upfront pricing with no hidden fees appearing on their credit card and round-the-clock call centre support, will now be extended to our new customer reviews feature which ensures ratings are exclusively submitted from customers which have booked a stay at the hotel or apartment in question. We send customers feedback forms specifically for the hotel they booked shortly after their check out date."
Damianos added that the customer comments also provide important feedback for global hotel contracting teams responsible for selecting and sourcing the thousands of hotels on offer at the best possible rates.
Customers´ hotels reviews are already available in major destinations such as Barcelona, London, Majorca, Tenerife and the Algarve.