Cathay Pacific Airways and its sister airline Dragonair have launched "Fly Greener", a new voluntary carbon offset scheme that will give passengers the opportunity to reduce their carbon footprint by offsetting the carbon emissions attributable to their journey. (12/20/2007)
According to an official statement, this is the first time for any Asian airline to introduce a carbon offset scheme, and also the first time for a scheme directly managed by an airline itself to offer passengers the option of using cash or frequent flyer miles - in this case Asia Miles - to pay for their offsets.
Fly Greener is an extension of an in-house programme that offsets the carbon emissions associated with staff travelling on business for either Cathay Pacific or Dragonair.
Within the space of the year the in-house programme has already raised nearly HK$1 million that will be used to buy offsets.
To offset their travel, passengers can access the Fly Greener site at the Cathay Pacific or Dragonair websites and use the online calculator to work how much it will cost to offset their emissions based on the distance of their flight and the class of travel. Flight emissions are calculated using fuel use data from the Cathay Pacific and Dragonair passenger aircraft fleets.
"Passengers can buy as many offsets as they like including for previous journeys on either Cathay Pacific or Dragonair. In all cases the voluntary payment will represent only a fraction of the ticket price," stated the airline.
Cathay Pacific Chief Executive Tony Tyler said: "Climate change is a huge issue that needs to be addressed with some urgency. It is vital we show that we are a responsible airline that is committed to being part of the solution to the problem of greenhouse gas emissions generated by the aviation industry. While aviation accounts for only 2% of global man-made carbon emissions, we support the industrys commitment to dramatically reduce emissions."