ebookers to introduce a multimedia marketing campaign
Following the re-launch of ebookers site, the online travel agency is set to introduce a multimedia campaign communicating the new positioning ‘smart bookers are ebookers’. (9/7/2007)
Recently, Orbitz had announced that the ebookers site in the UK is the first Orbitz Worldwide brand to be migrated over to the company’s new global technology platform. It was also indicated that the new brand campaign will help explain the benefits of booking with ebookers.com, including a new ebookers logo that has already been launched on site.
The new campaign positions the brand as the choice for travel savvy customers who want a single provider to cater for all their needs, whilst saving them time and money.
Ciaran Lally, ebookers.com UK and Ireland MD, said, “ebookers.com is credited with being the first travel agent to launch an interactive website in 1996. After 11 years as one of Europe’s largest online travel agents, we felt it was essential to significantly enhance the functionality on our website focusing on improving the customer experience, particularly in making booking decisions easier. The new brand identity is in keeping with an improved ebookers.com that aims to achieve this.”
“We know our customers are very travel savvy and so we are striving to provide a service and range of travel products that make it easier to get the holiday, flight or hotel our customers want.” Created by CHI and Partners, with MediaCom handling media planning and buying, the campaign includes outdoor, press, online and radio.
The new website aims to make booking decisions easier through simpler navigation and more product choice. As an example, ebookers has tripled the number of hotels available within its inventory. Authentic hotel user reviews from thousands of properties and additional information about traveller destinations, including more hotel photos and maps also have been added. Built on a new global technology platform, ebookers will offer customers greater speed in searching and booking.