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Wyndham's all-inclusive Alltra brand targets midscale travelers

10/15/2021| 5:00:34 PM| 中文

There appears to be little worry that the sector is in danger of becoming oversaturated.

Wyndham Hotels & Resorts' new all-inclusive brand Alltra, launched Tuesday, will debut in the Caribbean, but President and CEO Geoff Ballotti says the upper-midscale offering will expand globally.

The first two Wyndham Alltra resorts will open as part of the company’s new strategic partnership with Playa Hotels & Resorts, the Fairfax, Virginia-based owner, operator and developer of all-inclusive resorts throughout Mexico and the Caribbean. Playa will serve as the exclusive development partner for the Alltra brand in the Caribbean and select Latin America markets.

The first two resorts to open under the Wyndham Alltra brand are the 458-room family-friendly Wyndham Alltra Cancun, and the 287-room adults-only Wyndham Alltra Playa Del Carmen, both in Mexico. Both are open and undergoing renovations to debut under the Alltra brand this December.

“We started talking about this with Playa 18 months ago,” Ballotti told Hotel News Now in an interview at the recent Lodging Conference. “Playa is one of the leading operators of all-inclusive resorts and they want their resorts to be branded in all segments by distribution players like Wyndham. We have the best distribution for them in economy and midscale.”

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TAGS: Wyndham | Alltra | all-inclusive
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