Home > > Airbnb revives hotel strategy, moves closer to rival OTA model

Airbnb revives hotel strategy, moves closer to rival OTA model

10/13/2021| 4:19:38 PM| 中文

The company indicated in May 2020 that it would need to reduce investment in non-core activities.

Airbnb CEO Brian Chesky has repeatedly talked up the importance of flexibility, saying on the company’s second quarter earnings call, “flexibility is now a permanent part of travel.” 

In May, the company added options to create flexibility for guests – giving them the ability to search without fixed dates, destinations or property parameters. 

Now Airbnb is testing a new API-powered display that gives channel managers and distribution platforms the ability [to] load multiple rates plans for Airbnb properties – creating flexibility for both travelers and hosts and potentially making the platform more attractive to traditional hotels – and more directly in competition with online travel agencies such as Booking.com.

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TAGS: Airbnb | hotel distribution | OTA
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