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Chinese ‘Golden Week’ travel drops as consumers spend at home

10/08/2021| 12:04:10 PM|

Total spending on Meituan on everything from food to travel grew by more than 50% compared to 2019.

Travel during China’s “Golden Week” national vacation was down by a third on pre-pandemic levels, with government measures to contain sporadic coronavirus outbreaks prompting holidaymakers to spend closer to home.

The number of trips taken on China’s roads on Wednesday was 34.1% below levels seen in 2019, according to the transport ministry, and 2.2% lower than last year. Trips taken on roads, rail and other transport networks have been consistently a third below pre-pandemic levels for each of the first five days of the week-long break.  

A Golden Week consumption trend report issued by food delivery giant Meituan on Wednesday showed almost 80% of people consumed at their local place of residence during the holiday. Total spending on the platform on everything from food to travel rose almost 30% compared with last year’s holiday, and grew by more than 50% compared to 2019, local media reported. 

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TAGS: Golden Week | Meituan
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