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Perspectives from travel industry leaders on the journey to recovery

09/14/2021| 5:52:13 PM| 中文

Lockdown forced the travel industry to change in ways many thought impossible.

The travel industry is seeing the light at the end of the tunnel, as cross-border barriers are progressively lifted and more people are getting vaccinated globally. But we still don’t know what the future looks like. To get a glimpse of how businesses are navigating the way forward, we sat down with APAC industry leaders from Scoot, Grab, Rakuten Travel and Tourism New Zealand to learn how they’ve managed to turn the challenges of travel restrictions into new growth.

Hearing first hand how these four industry leaders innovated and changed so rapidly during the pandemic despite the adversity – from vertical shifts to completely updated technology – made us take a step back and reflect. So much of our focus the past year has been on the devastation of COVID-19, we often forget to appreciate how quickly we adapted in this time of crisis.

Lockdown forced the travel industry to change in ways many thought impossible. After talking to our guests, it’s evident there’s a permanent shift happening to how people travel and a rapid move towards fully contactless experiences.

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TAGS: micromarketing | data marketing | Rakuten Travel | Scoot
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