The pandemic changed the playing field around traveler behavior and habits. New expectations have emerged, prompting travel providers to take heed and cater to those shifting needs.
Notably, nearly one in five travelers expect travel to be the thing they spend the most on in 2021, and one in three travelers reported having larger travel budgets for this year compared to 2020.
There’s also a renewed emphasis on new, more indulgent, and different types of experiences — for example, ‘once in a lifetime’ trips that may have seemed like a pipedream back during lockdown. Three-quarters of travelers reported their intention to travel to a destination they’ve never been to before, and about half of travelers said they would be happy to board a plane sometime in the next 12 months.
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