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Trip.com chairman meets Bulgarian Minister of Tourism to boost European cooperation

07/27/2021| 6:31:32 PM|

Trip.com Group supports destination partners in growing their audience reach, and enhancing destination partner marketing proficiencies to build recognition and drive inbound tourism.

On 21 July, Trip.com Group chairman and co-founder, James Liang, met with Bulgarian Minister of Tourism, Stela Baltova, to discuss further cooperation between the leading travel service provider and rising destination Bulgaria. The meeting took place at Ministry of Tourism in Sofia, Bulgaria, and focused on areas of collaboration and opportunities for expansion between the two parties to promote the return of outbound tourism to the Balkan Black Sea destination.

As the parent company of Trip.com, Ctrip, Skyscanner and Qunar, Trip.com Group supports destination partners in growing their audience reach, and enhancing destination partner marketing proficiencies to build recognition and drive inbound tourism.

"Bulgaria is a unique destination with a rich history and culture, and we're excited to build on our relationship," said James Liang, chairman and co-founder of Trip.com Group. "With Trip.com Group's global supply chain and strong brand partnerships, we are in a great position to help European destination partners' leverage our platform and audience to support their growth." 

"It was fantastic to meet with Mr. Liang to discuss potential cooperation with Trip.com Group and further expedite areas of collaboration," said Bulgarian Minister of Tourism, Stela Baltova. "We look forward to working together to promote and boost Bulgaria as a global travel destination, inviting global travellers to experience all that our wonderful country and thriving tourism sector has to offer."

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TAGS: Trip.com | James Liang
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