Internet travel services company Yatra.com has chosen Elephant Advertising as the agency of record for the North America market. (8/15/2007)
Yatra.com is set to introduce its new service in North America for Non-Resident Indians and travellers to India. Elephant Advertising will develop and lead the campaign.
The online travel company acknowledged that with over 2.4 million Indians in the US, the US-India travel sector has become one of the fastest growing in the travel industry. “With the Indian Diaspora increasingly migrating and travelling, Yatra.com aims to offer solutions for international travel to India and domestic travel within India to Non-Resident Indian and world travellers,” stated the company.
“Indians are avid travellers for business and personal reasons. With the expanding ties and immigration to the United States, and India being ranked highly amongst the world’s top travel destinations, it makes perfect sense for Yatra.com to tap this growing consumer base and serve the Indian and world travellers on an international level. We have chosen to work with Elephant Advertising, which has an extensive track record for launching new brands seeking to market services to the Indian Diaspora in North America,” said Dhruv Shringi, Co-Founder, Yatra.com.
Elephant Advertising, a wholly owned subsidiary of CinéMaya Media Group, is an ethnic advertising and events agency focused exclusively on the burgeoning South Asian American market in North America.