Instead of waiting for world borders to reopen, Singapore needs to disrupt the status quo. For the tourism industry here, the next big moves lie in sustainable travel solutions, technological innovation and holistic wellness.
This was highlighted by speakers at the opening of the Tourism Industry Conference on Wednesday (April 7).
Minister for Trade and Industry Chan Chun Sing said the tourism sector here already faced disruption, even before the Covid-19 pandemic. For instance, apps were replacing tour guides, maps and travel agents, and virtual or augmented reality allowed people to enjoy immersive experiences without leaving home.
The challenge is how Singapore will prepare for the long-term future, Mr Chan said.
Sustainable tourism presents an option to seize growth opportunities, especially with tourists becoming more conscious about the environment and are looking for more sustainable options.
Singapore Tourism Board chief executive Keith Tan said Singapore could find another niche in being a leading urban wellness haven, where wellness and beauty offerings and experiences are easily available in a busy modern city.
Read original article