The COVID-19 pandemic accelerated a permanent merger of work and vacation into a "workcation." But where are all those travelers going to stay?
The fast-growing market for long-term accommodations picked up speed during the pandemic, as offices closed and more Americans like Tarantino began working remotely. The options range from innovative new companies that offer housing as a subscription to traditional rental platforms and hotels adjusting their products for the workcation crowd.
The average length of a hotel stay rose 35% to 4.4 days between 2018 and 2019, according to travel data company RateGain. And the trend accelerated in 2020, with the average stay now at 5.2 days.
Another company, citizenM, also offers a subscription service for digital nomads, freelancers and adventurers who "love big-city life, but not big-city rent prices." Its new Global Passport lets you pay a flat rate of $1,500 for 29 consecutive nights, though additional charges such as tourist taxes may apply and will be added where applicable).
Selina, one of the most established players, has a network of 80 properties in Europe, Latin America, and the United States. Its "target customers are young digital nomads. In late 2020, Selina introduced a program that allows subscribers to use any of its spaces for $400 per month. More than half of its rooms are now subscription-based.
A subscription includes accommodations, co-working spaces, daily wellness activities, weekly laundry and meal discounts. Sales of Selina's 30-day subscription products have risen 300% in the last four months, according to Rafael Museri, the company's CEO.
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