Europe’s largest low fares airline Ryanair and Ticket Text, a Dublin based mobile technology company, have signed an agreement that will provide Ryanair’s 52m customers with low-cost tickets for concerts, sport, theatres, galleries and exhibitions in Ireland, UK and the rest of Europe. (7/23/2007)
Customers will receive their tickets as unique barcodes sent via text message straight to their mobile phone. Customers simply take their phone to the venue and then scan the barcode to gain admittance.
Ryanair’s Head of Ancillary Revenue, Santina Doherty said: “Thanks to Ryanair’s low fares, it has never been cheaper or easier to travel to concerts and other live events around Europe. Ticket Text’s innovative and easy to use service provides an ideal match for passengers who want to combine their trip abroad with concerts, festivals and other live events. This is a fast growing part of our business and we look forward to developing it with the help of Ticket Text.”
Ticket Text’s Chairman and music industry veteran Tim Delaney said: “I have seen how technology has disrupted the music industry. We have now reached the tipping point where technology will start to impact the business model of the ticketing industry. Ryanair’s participation combined with Ticket Text’s innovative ticketing solution will contribute significantly to this change. Ryanair has significant presence in all of Europe’s key ticketing markets so there is a natural fit to be the leading ticket seller in all these markets with more events on sale to be added every week”.
According to a release, receiving tickets by SMS through Ticket Text saves money too because Ticket Text will not charge their customers any over inflated postage and packing fees.