European low-fares airline easyJet has chosen London-based search engine marketing services agency (7/19/2007)
easyJet plans to increase traffic to its European language websites through greater natural search delivery and, as a result, increased paid search efficiency.
The Search Works has been tasked with driving more targeted traffic to easyJet.com websites across Europe by optimising the company’s listing in natural search results, decreasing user drop-off rate through improved usability features on the website and increasing revenue generation via SEO.
In addition, The Search Works will work closely with easyJet’s other external marketing agencies to share key learnings and to provide consultancy on user experience and website design.
