One of the most eagerly awaited sessions during the Arabian Travel Market (ATM) three-day ATM Virtual event that takes place from 1-3 June 2020, is undoubtedly The Virtual ATM China Tourism Forum.
The debate will take an in-depth look at the potential of the Chinese outbound leisure market now that China seems to have the viral outbreak under control and domestic tourism is growing once again. Many Middle East travel professionals will be looking for insight into the current state of the market and more importantly, how and when to start planning for inbound Chinese visitors.
Danielle Curtis, Exhibition Director Middle East, Arabian Travel Market, said: “Travel and tourism professionals around the globe will not need reminding that the global industry has been hit badly by the effects of Covid-19 – but in China we are witnessing the green-shoots of recovery.
“The relatively swift rebound of domestic travel during the May Golden Week Holiday in China for example, underscores the bullish view of certain analysts regarding China’s integral role in leading the global tourism industry post Covid-19’s closed borders.
“Some hoteliers in China were reporting occupancy levels for the recent national holiday in excess of 45% with resort markets close to 70%, a significant improvement from the overall average of 30% occupancy, confirming leisure demand is robust.”
Specifically, The Virtual ATM China Tourism Forum will focus on the potential recovery of outbound travel and how Chinese travellers have been changing the way that they access information about foreign destinations and making contacts with local hotels, tour operators and ground handlers.
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