The French government will join forces with the tourism industry to build an Internet site aimed winning back customers from U.S. online travel giants such as Airbnb Inc. and Booking Holdings Inc.
The initiative is part of government-led stimulus package to revive tourism in one of the world’s top destinations as hotels, restaurants, theme parks as well as travel sites and tour operators are among the hardest hits by lockdowns and restrictions to fight the global coronavirus pandemic.
“This sector has been very much de-intermediated by the large U.S. platforms, Airbnb, Booking.com,” Eric Lombard, the head of French State-controlled financial institution Caisse des Depots & Consignations, said on BFM Business television Thursday. “We need to regain that link with clients.”
The platform will be made with the French government and the tourism industry, for the tourism industry. It will take “numerous” months to build to make it worthwhile, Lombard said.
Peter O'Connor from Phocuswright said, “There is a concept called a DMS (Destination Management System) that has been around since the 1990s. But no governemnt has even made it work commercially!”
“Anyway, Public DMO are a relevant sales channel for home rentals. Same for tours and activities by the way. This is already a small but serious market segment.”Dirk Rogl, also from Phocuswright says.
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