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Meituan, Pinduoduo launch live streaming to promote tourism for Labor Day holiday

04/29/2020| 7:25:11 PM|

Virtual travel via live broadcasts will enable people to travel around China.

The Chinese superapp Meituan has rolled out live streaming features on its platform to promote traveling and provide training to tenants, Tech Planet reported on Tuesday. E-commerce platform Pinduoduo has also launched a series of virtual travel via live broadcasts to promote tourist destinations in China. 

By searching “Tour via Livestream” on Meituan App, users can join any live broadcast session about destinations they are interested in. Zhangjiajie National Forest Park, West Lake in Hangzhou and Yellow Crane Tower of Wuhan are among the top places with most viewers joining the virtual tours. 

Meituan Tickets also launched a “Safe Travel” campaign for the upcoming Labor Day Holiday to promote tourism in Wuhan, the former epicenter of coronavirus which lifted the 2-month lockdown on April 8. 

Duo Duo Live, the live streaming section of Pinduoduo, held a 7-hour live streaming session for an ancient town in Hunan Province on April 26 with over 350,000 people joining the “virtual tour”. 

Pinduoduo will launch a series of live streaming virtual tours to promote tourist destinations in China, the company said on Tuesday. 

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TAGS: Meituan | Pinduoduo
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