China’s hard-hit tourism sector is poised for a gradual recovery and the upcoming Labour Day holiday is expected to see a record number of over 80 million tourists as people try to return to normality after the recent COVID-19 lockdowns.
The five-day holiday will be the first “mini peak season” this year, according to a Tuesday report by Trip.com Group, China’s largest online travel services provider. It expects double the number of travelers seen during the Ching Ming Festival earlier this month, which recorded 43 million tourists and 8 billion yuan in tourism revenue, according to the China Tourism Academy.
Domestic travel, in particular intra-provincial and local trips, will be the preferred choice for most holidaymakers as restrictions are still in place for travel across provinces or to overseas destinations. Shanghai, Guangzhou and Beijing are the top 3 destinations for holidaymakers during the planned Labour Day break, according to the report by the Nasdaq-listed Trip.com, formerly known as Ctrip.com International.
Hotel bookings are emerging with “several hundred million yuan” in gross merchandise value, and 55 percent of bookings have been made with four- and five-star hotels as higher quality trips are in demand amid safety concerns, according to Trip.com.
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