Australians are being targeted by Tourism New Zealand campaigns aimed to boost arrivals in the wake of the Covid-19 outbreak.
The organization received a $10 million funding boost from the government to ease the pressure on the tourism industry.
Tourism New Zealand (TNZ) said Australia was the market that offered the most opportunities in the short term.
Its chief executive, Stephen England-Hall, said the campaigns would include partnering with airlines, airports, and regions to encourage short breaks in the shoulder season.
TNZ will look to attract more post-Brexit UK tourists and visitors from the United States in the next spring-summer season.
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