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Japan under pressure as competition for Chinese tourists hots up

01/02/2020| 11:12:14 AM|

Chinese travelers to Japan continue to grow but the pace of growth has slowed down since 2014-15 amid increasing competition from other countries in Asia and Europe.

As the number of people from China traveling abroad continues to increase, Japan's status as a favored destination is under increasing pressure from international competition to capture the lucrative Chinese tourist market.

The number of visitors to Japan from China continues to grow, rising 14% in the first 11 months of 2019 from a year earlier to 8.88 million, moving closer to the milestone of 10 million visitors in one year.

But the pace of growth has slowed down since 2014-15, when the number doubled, amid increasing competition from other countries in Asia and Europe.

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TAGS: Japan | outbound travel
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