Chinese travel services and social networking platform Mafengwo is set to tap into the Malaysian inbound tourism market, the company said on Wednesday.
At a ceremony to highlight its latest localization strategy dubbed “2020 Mafengwo Go Around Malaysia”, the company said it aimed to tap into the Malaysian tourism market in a localizing its marketing strategies.
This would include recognizing the contribution of local merchants by rewarding them with its signature “Mafengwo Users’ Top Pick” accreditation and help Chinese tourists discover less known local destinations, it said in a statement.
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