Last-minute holiday rental marketplace Snaptrip has acquired iknow-uk.com to add to its portfolio of travel sites.
The site has been bought from Wireless Social for an undisclosed six-figure sum, adding iknow-uk.com to a growing number of domains owned under the Snaptrip umbrella.
Launched in 2003, iknow-uk.com offers access to thousands of properties across the UK.
Purchasing the domain was an obvious way to expand Snaptrip’s share of the holiday lettings market in the UK and Europe, according to the company.
The company already runs five holiday travel websites including Snaptrip, Last Minute Cottages, Big Cottages, and Dog Friendly Cottages.
Last Minute Cottages and Big Cottages were purchase last year and relaunched with a claimed 50% increase in website traffic and increased revenues by more than 400%.
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