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Ctrip chairman: China needs to raise inbound readiness amid tourism trade deficit

06/03/2019| 6:12:14 PM|

Liang cited key pain points experienced by foreign visitors in China included no Internet access to social media, stringent visa requirements and limited access to local hotels.

While China’s outbound travel continues to boom, Ctrip.com International’s co-founder and executive chairman James Liang urged measures to correct the inbound tourism trade deficit into the country, estimated at around US$200 billion.

Speaking at a keynote session of the recent ITB China 2019 in Shanghai, Liang cited key pain points experienced by foreign visitors in China included no Internet access to social media such as Google and Facebook, stringent visa requirements, limited access to local hotels as well as the absence of centralized overseas promotional resources and strategy.

“Based on the 2017 Travel and Tourism Competitiveness Index conducted by World Economic Forum, China was ranked 129 out of 136 countries when measuring the visa-friendly level. It shared the same ranking as Cameroon and Burundi, with others like Congo, Pakistan and Yemen behind.

He suggested options to ease visa restrictions, such as short-term tourist visa or online visa application.

“Additionally, Ctrip’s online hotel data indicated a high percentage of three-star and above hotels welcome foreigners, but about 77.6 per cent of two-star and below hotels in China only receive mainland Chinese. We hope all hotels can be open to foreign markets.”

Moreover, foreigners are required to queue up at train stations to collect tickets before boarding. “Queues are always long… we suggest rail authority activate a self-service ticket collection by presenting passport.”

While these stumbling blocks have been around for long time, Liang pointed out that mobile payment is a more recent pain point for travellers.

“China is well-developed on mobile payment with most Chinese paying with their smartphones. But foreign visitors can’t do the same because it is very troublesome for them to set up bank account here and link their bank cards to China’s mobile (payment providers). Apart from opening the door to international bank card payments, it also needs regulatory commissions, financial corporations/merchants and Internet service enterprise to work together.”

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TAGS: Ctrip | ITB China | inbound travel
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