Plaza Premium Group is targeting more than 40 new openings in China by 2024, looking to partnerships to navigate the cultural and regulatory challenges that come with penetrating the Chinese market.
Currently, the group manages two airport lounges in Beijing and six in Shanghai, in addition to the Aerotel airport hotel in Guangzhou.
Business development director – China and regional general manager, Jenny Zhang, said: “China is a big market but it is not an easy one to enter. Even if you (have a foot in), it requires a lot of effort to maintain quality so collaboration with local partners like airlines and airports is a must.
“In next five years, we hope to spread our footprint to the top 10 airports in China.”
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