U.S.-China tourism sees great potential for collaboration, driven by a growing interest among travelers from both countries, a U.S. tourism expert has said.
Terry Dale, president and CEO of the United States Tour Operators Association (USTOA), a New York-based institution mainly focusing on U.S. outbound tourism, told Xinhua in a recent interview that more and more U.S. travelers are showing interest in China to explore the country's culture, history, natural wonders and lifestyles.
He believed the uptrend in bilateral tourism will continue as people became increasingly aware of the value of exposing themselves to other cultures and people.
China has become the No. 1 market for U.S. travel and tourism exports and is the top source market for the United States in terms of visitor spending, according to Brand USA, an organization dedicated to marketing the United States as a premier travel destination.
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