Ctrip signs China-focused deal with Millennium Hotels
MHR will partner with Ctrip’s membership programme, which will certify its properties as “Chinese Friendly Hotels” and enable them to benefit from Ctrip’s influential ranking system.
Ctrip recently signed an agreement with upscale global hoteliers Millennium Hotels and Resorts (MHR) to develop a global distribution strategy promoting MHR properties to Ctrip’s 300 million strong customer base.
The agreement was announced jointly at ITB Berlin by David Zhou, Chief Business Officer for Accommodation Business Unit of Ctrip and Nayan Peshkar, MHR Senior Vice President – Digital, Distribution & Revenue Strategy.
It marks the start of an alliance enabling Ctrip to offer MHR’s iconic portfolio of hotels in the USA, Europe, the Middle East, Asia and Australasia to its China-based business and leisure travel clients. Through the aegis of a strategic collaboration agreement, MHR will partner with Ctrip’s membership programme, which will certify its properties as “Chinese Friendly Hotels” and enable them to benefit from Ctrip’s influential ranking system. MHR and Ctrip will also work towards customer initiatives such as the launching of a flagship store on Ctrip’s digital platforms, joint marketing campaigns as well as knowledge sharing and cross exposure programmes for team members.
MHR parent company Millennium & Copthorne Hotels Plc was listed on the London Stock Exchange in 1996. At the end of 2018, it operated or branded a portfolio of 139 properties with over 40,000 rooms. Its respected brands are present in 28 nations around the world, including China where it owns and operates the iconic Grand Millennium Hotel Beijing, as well as operating properties in Hong Kong, Xiamen and other major Chinese destinations.
Read Original Article