Australia aims to lure Chinese visitors with ad campaign
The Australian government will spend $5 million advertising to young Chinese urbanites.
The Australian government will spend $5 million advertising to young Chinese urbanites to persuade them Australia is not dangerous and they should come despite the lack of free Wi-Fi, the Sydney Morning Herald said in a recent report.
Australia's latest move was interpreted by Chinese analysts as a move to be prepared for a negative scenario amid cooling diplomatic relations, which might hurt its tourism industry.
Last year, the relationship between China and Australia was seriously marred by Australia's decision to pass laws against foreign interference, Liu Qing, director of the department for Asia-Pacific security and cooperation of the China Institute of International Studies, told the Global Times on Sunday.
Chinese investment in Australia dropped 40% year-on-year in 2017, mostly centered in industries such as mining and real estate, local media reported in October 2018.
The direct contribution of tourism to Australia's GDP was A$54.5 billion ($41.7 billion), accounting for 3% of total GDP in 2017, according to 2018 annual research by the World Travel & Tourism Council.
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