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Lonely Planet buys ArrivalGuides, plots industry partnership model

02/20/2019| 11:56:17 AM| 中文

Lonely Planet choose to acquire rather than distributing through third parties likely has to do with LP wanting to keep its content unique, as well as acquiring ArrivalGuides’ existing customers.

The travel guide brand has brought in Luis Cabrera as its president and CEO from a previous role within BCG Digital Ventures, a division of the Boston Consulting Group.

At the time of his appointment, Cabrera talked of new partnerships and acquisitions, an omni-channel travel platform and the launch of new products such as festivals, tours and a membership scheme.

Terms of the ArrivalGuides acquisition have not been disclosed but the purchase makes sense in the context of some of Cabrera’s comments.

Sweden-based ArrivalGuides provides content, marketing and booking services for travel companies including Hilton, Eurowings and Rentalcars.

Of the acquisition, Cabrera says: “The ArrivalGuides team was able to anticipate what the B2B market demands and have effectively risen to the forefront by building a hub with self-service capabilities and an innovative process to curate content.

"ArrivalGuides' model and established channel will allow us to explore a more aggressive and creative B2B strategy and partner with companies in new ways.”

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TAGS: ArrivalGuides | Lonely Planet | travel guide | acquisition
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