DiDi is planning to take on Uber in some South American countries and is currently recruiting managers in Chile, Peru and Colombia. DiDi has moved senior executives from China to lead its expansion in markets like Chile and Peru, and began advertising for driver operations, crisis management, marketing and business development personnel in those countries.
The move was confirmed by DiDi’s Chile public affairs manager, Felipe Contreras, who used to be Uber’s corporate communications chief in Chile. He said that DiDi was looking to hire a senior executive from Chilean cellular phone company WOM to lead its engagement with government and public policy operations.
“We haven’t announced a date; this is internal to the company,” Contreras told Reuters. Contreras confirmed the launch plans and told Reuters that the company’s aim was to be a “market leader” in Chile based on “quality”, in a market where Uber, Spain’s Cabify, and Greece’s Beat already transport thousands of passengers a day.
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