Young people account for more than 50% of the nearly 100 million users of Qyer.com and have gradually become the main force of outbound travel, according to a report from the Chinese travel information website.
The report analyzed the outbound travel preferences of Chinese in 2018, along with new travel trends of post-1990s and post-2000s tourists.
TV series, variety shows and international competitions are inspirations for those young travelers. Data shows 35.71% of the post-2000 generation and 21.26% of the post-1990 generation choose their destinations based on variety shows. About 75% of post-2000s and 50.28% of post-1990s will start a trip because of a TV series or movie. 21.43% of post-2000s will embark on a journey because of their idols.
As of 2018, the number of valid passports for private use has reached 130 million. In other words, 90% of Chinese have not entered the outbound tourism market, which means the overall penetration rate of outbound tourism still has huge growth potential.
Niche destinations, once thought to be fashionable among only a select group of people, have reversed course in 2018. Croatia, Mexico and Portugal ranked among the top 30 "budget destinations" for the first time.
The rise of niche destinations is influenced by visa policies. In 2018, Albania, Bosnia and Herzegovina, Belarus and other newly added visa-free destinations saw their popularity rise immediately after the announcement of visa-free policies.
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