Deutsche Hospitality has acquired a majority stake in Danish hotel firm Zleep Hotels, which brings a fifth brand under its umbrella and the first in the budget and economy segment.
No monetary details were announced, but the deal represents Deutsche’s debut in the Scandinavian market, as well as giving Zleep a foothold in central Europe.
Zleep was founded in 2003 by Peter Haaber, who will remain the brand’s CEO. Zleep will join Deutsche’s brand portfolio, which includes Steigenberger Hotels & Resorts, Jaz in the City, IntercityHotel and Maxx by Steigenberger, which launched in March 2018.
Haaber owns and operates hotels both under the Zleep Hotels flag and for other chains via his white-label management firm Core Hospitality, which is not part of Deutsche deal, although Deutsche will work with Core to invest in Scandinavia.
There are 11 Zleep hotels in Denmark, while its debut in Sweden is scheduled for later this month. The brand’s 11th hotel opened 21 January in the Danish city of Aalborg.
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