The Palace Museum, better known as the Forbidden City, welcomed its 17 millionth visitor on December 13 and became the museum with the most visitors in the world, reports Beijing Evening Post on Saturday.
The number of visitors to the museum has continued growing since it hit the milestone with 10 million in 2009. This year's record number of visitors is an increase of 6.25% from 2017.
In the visiting population, 40% is under 30 years old while 24% is between 30 and 40, which means the museum is more attractive to the young generation.
Although the Palace Museum has limited daily visitors to no more than 80,000 over the course of 76 days this year to protect the ancient architecture, the number of off-season visitors has still seen steady growth this year, taking up nearly 30% of all attendees.
In addition to opening up more areas to the public in recent years, the museum's digitalization efforts and creative marketing strategy may be the major reasons for helping the museum engage younger audiences.
The official Weibo account of the Palace Museum, with more than 6 million followers, keeps showing the palace's charm of four seasons by posting beautiful photos termly, which plays an important role in interacting with the young people and promoting the museum.
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