The rise of Asia’s second-tier cities as the new go-to place for tourists
China stood out as the only country where its secondary cities are growing at a much faster rate than its primary cities.
Mastercard’s findings revealed that in 2017, the 160 destinations of APAC grew by 5.6% in international overnight tourist arrivals over 2016 and generated 333 million international overnight arrivals, with Bangkok continuing to take the top spot.
Furthermore, in the last eight years (2009 - 2017), the average expenditure per day, across Asia Pacific destinations, has increased by approximately 10% from USD 135 to USD 148, while the average length of stay has decreased by approximately 11% from 5.94 to 5.35 days.
China stood out as the only country where its secondary cities are growing at a much faster rate than its primary cities. The findings revealed that the compound annual growth rate of visitor arrivals from 2009 to 2017 was more than double in China’s secondary cities (9.0 %) versus its primary cities (3.9 %).
The data also showed that tourists are increasingly visiting secondary cities in China. Tourist arrivals in Shenzhen, Chengdu and Wuhan are growing faster than in popular destinations such as Shanghai, Guangzhou and Beijing.
The top ten Asia Pacific destinations ranked by international overnight arrivals in 2017 are Bangkok, Singapore, Kuala Lumpur, Tokyo, Seoul, Phuket, Hong Kong, Pattaya, Osaka and Bali.
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