ITB China, set to take place from 15 to 17 May 2019 in Shanghai, determines Chinese travel trends for ITB China: China’s largest exclusive B2B marketplace for the travel industry and Kairos Future, a renowned international consulting and research agency with offices in Europe and China, will present a detailed analysis for Chinese market trends. The ITB China Travel Trends Report is a yearly publication illustrating the needs and upcoming trends of Chinese travelers.
The report 2019 takes on an up-to-date topic that will impact the Chinese travel and tourism industry the most: Customized and Themed Travel, putting special focus on Island Travel, Adventure travel, Sports travel and Culture Travel. The customizing process starts by understanding the new demands of the Chinese travelers who are increasingly looking for trips that match their interests and hobbies. The ITB China Conference will feature dedicated sessions on Customized and Themed Travel, which have become important fast-growing markets. The recognized travel think tank runs parallel to ITB China and will invite business leaders and experts both from China and abroad to share their expertise and ideas on the topic.
The findings are based on the broad data from partners and members of the ITB China Buyers Circle, a nationwide buyers’ community for all professional Chinese travel buyers. The questionnaire of the survey is based on different topics that will be delivered to hundreds of different key companies of the Chinese travel industry and a series of interviews with senior travel industry representatives. The preview of the key findings will be published before ITB China 2019, published in brief reports on the most important trends in the run-up to next year’s show. The final version of the report will be delivered on-site during the show and the e-version will be available online on the ITB China website for free.
David Axiotis, General Manager of ITB China: “This buyer generated content will help empower international destinations and travel suppliers desiring to connect with the Chinese travel market to better understand the needs and upcoming trends of the world’s largest source market.”
Click here to register as ITB China buyer.