Fliggy, Shangri-La form new loyalty program
As part of the collaboration, all Fliggy members will be eligible for the Gold level of Shangri-La’s Golden Circle program.
Alibaba’s online travel platform, Fliggy, and Shangri-La Hotels and Resorts on Thursday announced a new collaboration that extends Shangri-La’s membership benefit program to Fliggy members.
Shangri-La is one of the Asia-Pacific’s leading luxury hotel and resort operators, with over 100 facilities in the region, as well as Europe, North America, and the Middle East. It is also the latest international travel and hospitality brand to merge its loyalty program with Fliggy’s, joining other heavyweights, including Marriot International, American Airlines and Singapore Airlines.
As part of the collaboration, all Fliggy members will be eligible for the Gold level of the Hong Kong-based hotel group’s Golden Circle program. Fliggy members who have achieved higher levels of membership based on the accumulation of travel points will be eligible for additional higher-level perks from the hotel group.
For example, Fliggy’s F2 members who have spent five nights at any of the Shangri-La’s hotels can receive Golden Circle Jade Status and its accompanying privileges, such as extra Golden Circle award points, free late-checkout and welcome amenities.
F3 members are required to spend only one night at a Shangri-La hotel to earn Golden Circle’s Jade status. They can also reach Diamond level by staying an additional 10 nights over a three-month period. Diamond members can enjoy all the perks available to Jade members, plus other services, such as priority check-in and checkout and expanded access to the VIP lounge.
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