Ctrip, the largest online travel agent in Asia, and Yokohama, the second largest city in Japan after Tokyo, signed a strategic cooperation agreement to collaborate in tourism product development, destination marketing and more. 2018 marks the 45th Anniversary of Shanghai and Yokohama becoming sister cities.
According to data released by the Japanese government, China has been the largest source of tourists visiting Japan for the last three consecutive years with 7.4 million trips made by Chinese to Japan representing a year-on-year increase of 15.4%. Chinese visiting Yokohama increased by 78% in 2017.
Japan has become one of Ctrip's most important overseas markets. In 2015, Ctrip established a Japanese branch with the aim of better serving travelers to Japan. In May this year, with the aim of providing timely travel-related services for all travellers, Trip.com, an independent brand primarily serving audiences in Asia Pacific markets was unveiled in Tokyo. Construction of 24/7 Ctrip call center in Japan is currently underway.
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